DIGITALIZED

By the 2020, with the current list of some international buyer of Queensart, Aliyah decided to shift their business model into digitalized one and redesign the whole conventional retail store into one big Headquarter and strengthen it's business into online. Looking into some big potential of the market with the customer-shift, Aliyah seize the opportunity to complete the whole leathergoods business into exported leathergoods. Expanding from fashion and accessories into personalized lifestyle product including interior and furniture design, Queensart quickly adapted the whole products while still maintaining the authenticity feel of the establish style. with the keen eyes of aesthetic and innovation, Queensart will grow more in the future. As a graduate of Business and Design Aliyah herself said that " the sheer pleasure of designing is one of the biggest force behind the company". The mission that Queensart brought are bringing the local authentic craftmanship into international market to appreciate the local herritage.